Meet Our Team

Leadership Team 

Yoav Ezer

Chief Executive Officer

  • Founded a binge cessation coaching company
  • Author of best selling book on disordered eating

Dr. Lee Kaplan

Former Director of the Obesity & Nutrition Institute at Harvard

  • Leading researcher & advisor on GLP-1 treatment & obesity interventions
  • Previously Harvard University’s leader in adult obesity medicine and clinical education
  • Founded one of the most comprehensive obesity medicine programs in the U.S.

Prof. Dror Dicker, MD

Chief Medical Officer

  • Global leader in obesity care
  • Chair of the European Center for Obesity Management
  • Advisor to leading pharma companies including Novo Nordisk and Eli Lilly

Johanna Handley

Head of Coaching

  • Certified expert in binge eating recovery and habit change
  • Personally coached over 500 clients to overcome disordered eating

ADVISORY BOARD

Ran Taig, PhD

Chief AI Officer

  • PhD in computer science (AI)
  • Specializing in AI and ML
  • Built and headed AI teams in two tech unicorns

Lord James Bethell

Former UK Health Minister

  • Advocate for digital health innovation and obesity reform

Dr. Nicky Ogston, MBChB MRCPsych

Psychiatrist

  • Consultant psychiatrist with over 20 years of experience in mental health
  • Specialist in eating disorders, emotional regulation and behavior change 

Tina Meerry, PhD

Pharma Commercial Strategy Executive

  • Former General Manager, Sanofi Israel
  • Former Global Commercial Lead, Obesity, Novo Nordisk

Ron Brightman

Masters in Clinical Psychology

  • Multiple entrepreneurial ventures, showcasing his versatility and leadership in the tech industry
  • Founder and CEO of Gigantic Ltd. 
  • Vice President Marketing - eToro USA LLC

Liran Zehlka

Chief Technology Officer of Lili

  • Seasoned technology leader and entrepreneur, with senior roles including CTO of Lili and leadership positions at WEKA, IBM, and Pepper. He has founded and scaled multiple high-growth tech companies across fintech and data infrastructure.
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Disclaimer: All client testimonials and numerical figures cited on this website are derived from our previous program, which has since been discontinued. Clients who completed the program assignments and were in touch with their coach on a regular basis achieved a 90% reduction in binge frequency in 30 days or less, which was the majority of clients.