Meet Our Team

Leadership Team 

Yoav Ezer

Chief Executive Officer

  • Founded a binge cessation coaching company
  • Author of best selling book on disordered eating

Ran Taig, PhD

Chief AI Officer

  • PhD in computer science (AI)
  • Specializing in AI and ML
  • Build and headed AI teams in two tech unicorns

Gili Cohen Neiger, PhD

Chief Product Officer

  • PhD in learning science
  • Experienced product growth leader in the digital health consumer space

Prof. Dror Dicker, MD

Chief Medical Officer

  • Global leader in obesity care
  • Chair of the European Center for Obesity Management
  • Advisor to leading pharma companies including Novo Nordisk and Eli Lilly

Johanna Handley

Head of Coaching

  • Certified expert in binge eating recovery and habit change
  • Personally coached over 500 clients to overcome disordered eating

ADVISORY BOARD

Dr. Lee Kaplan

Former Director of the Obesity & Nutrition Institute at Harvard

  • Served on the faculty at Harvard Medical School and Massachusetts General Hospital
  • Founded one of the most comprehensive obesity medicine programs in the U.S.

Lord James Bethell

Former UK Health Minister

  • Advocate for digital health innovation and obesity reform

Dr. Nicky Ogston, MBChB MRCPsych

Psychiatrist

  • Consultant psychiatrist with over 20 years of experience in mental health
  • Specialist in eating disorders, emotional regulation and behavior change 

Tina Meerry, PhD

Pharma Commercial Strategy Executive

  • Former General Manager, Sanofi Israel
  • Former Global Commercial Lead, Obesity, Novo Nordisk

Ron Brightman

Masters in Clinical Psychology

  • Consultant psychiatrist with over 20 years of experience in mental health
  • Specialist in eating disorders, emotional regulation and behavior change 

Liran Zehlka

Chief Technology Officer of Lili

  • Leading researcher & advisor on GLP-1 treatment & obesity interventions
  • Previously Harvard University’s leader in adult obesity medicine and clinical education
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RESOURCES

Disclaimer: All client testimonials and numerical figures cited on this website are derived from our previous program, which has since been discontinued. Clients who completed the program assignments and were in touch with their coach on a regular basis achieved a 90% reduction in binge frequency in 30 days or less, which was the majority of clients.